The Iconic Podcast
Join Jen Szpigiel, CEO and Editor in Chief of Becoming Iconic and Iconic Magazine weekly as she interviews industry moguls to provide you with the inspiration, insights and lessons for how to grow an iconic life and business for yourself.
Each episode will feature actionable steps, expert advice and personal stories to support you to spark, grow and scale your business as an entrepreneur.
This podcast is for the visionary leaders who are committed to creating their legacy, pursuing their dreams and achieving their goals beyond their current circumstance.
The Iconic Podcast sets itself apart through Jen’s unparalleled interview style, genuine curiosity and commitment to having women rise to their potential.
Formally known as the Becoming Iconic Podcast, this new iteration is dedicated to providing you with the most potent and powerful conversations with those who have overcome, prevailed and built their lives and businesses into the incredible success we see today.
Subscribe now and leave a review to be a part of this Iconic movement. Don’t forget to also check out this month’s magazine where we deep dive with the guests who are interviewed here.
The Iconic Podcast
The Summer Edit - Marketing Like a CEO and Not an Influencer
In this episode of The Summer Edit, Jen draws a powerful line between influencer-style content and true CEO-level marketing. If you’re stuck chasing trends, relying on viral reels, or letting vanity metrics steer your strategy, Jen is here to bring you back to what actually builds a business that lasts.
This episode is a rally cry for entrepreneurs to stop posting for clout and start creating content that converts. With equal parts tough love and powerful clarity, Jen unpacks the mindset, structure, and strategy behind sophisticated marketing that reflects your brand and values without the burnout.
IN THIS EPISODE, YOU’LL LEARN:
- Why likes and views are not the measure of a successful business
- The biggest mindset shift Jen made after losing her social media following
- How CEOs create content for conversion, not clout
- What it really means to treat your marketing like a legacy
- The truth about going viral and why it rarely leads to more clients
- Why emotional reactions are killing your consistency
- How a marketing calendar actually unlocks your creativity
- The difference between trend-chasing and brand-building
- What 50 views can do when your message is clear and intentional
RESOURCES & LINKS:
- Funnel Mastery – Learn how to build a sales system that works with and without you
- The Iconic Capsule – Jen’s signature newsletter for modern entrepreneurs
Connect with Jen:
- Read the magazine here: @iconicmagazine__
- Hang out with Jen here: @becomingiconic
- See all your resources here: www.becomingiconic.co