The Iconic Podcast
Join Jen Szpigiel, CEO and Editor in Chief of Becoming Iconic and Iconic Magazine weekly as she interviews industry moguls to provide you with the inspiration, insights and lessons for how to grow an iconic life and business for yourself.
Each episode will feature actionable steps, expert advice and personal stories to support you to spark, grow and scale your business as an entrepreneur.
This podcast is for the visionary leaders who are committed to creating their legacy, pursuing their dreams and achieving their goals beyond their current circumstance.
The Iconic Podcast sets itself apart through Jen’s unparalleled interview style, genuine curiosity and commitment to having women rise to their potential.
Formally known as the Becoming Iconic Podcast, this new iteration is dedicated to providing you with the most potent and powerful conversations with those who have overcome, prevailed and built their lives and businesses into the incredible success we see today.
Subscribe now and leave a review to be a part of this Iconic movement. Don’t forget to also check out this month’s magazine where we deep dive with the guests who are interviewed here.
The Iconic Podcast
Magnetic Marketing: Social, Email and Podcasting
The online business space is shifting, and the way we market ourselves and our brands must evolve with it. In this solo episode, Jen dives deep into what’s no longer working in personal branding and marketing, the outdated strategies that are repelling audiences, and what it actually takes to grow a thriving, sustainable brand in 2025.
This is a call to action for leaders and entrepreneurs who want to stand out, build genuine connections, and lead with impact—without falling into the trap of me-centric, hype-driven marketing.
In this episode, we cover:
- The problem with "Look at me" marketing and why it’s no longer effective
- Why service-based storytelling is the most powerful way to grow your brand
- The rise of AI-generated content and how to stand out in a saturated market
- Why face-to-camera content is essential for connection and credibility
- The power of podcasting and how it has generated over $2M in revenue
- The email marketing glow-up that quadrupled sales (and how to do the same)
- The future of authentic brand leadership and what it means to truly serve
Connect with Jen:
- Read the magazine here: @iconicmagazine__
- Hang out with Jen here: @becomingiconic
- See all your resources here: www.becomingiconic.co