The Iconic Podcast

Marina Katherine: Growing Your Brand Through Personal Content

The Iconic Podcast | Jennifer Szpigiel

In today’s episode, Jen is joined by Marina Katherine from Marina Katherine Creative, who shares her inspiring journey of navigating career pivots, embracing multiple passions, and scaling her personal brand. Marina, a former wedding contributor to Iconic Magazine, opens up about her path from working in event planning, PR, and retail, to finding her stride in social media management and content creation.

Throughout the conversation, Jen and Marina explore the importance of following your curiosity, being brave enough to pivot when something doesn't align, and showing up authentically to build a brand that resonates. Marina dives deep into how her wedding journey reignited her passion for content creation, leading to a thriving business that now includes brand partnerships, creative social media strategies, and wedding industry expertise.

Today on the show:

  • The art of pivoting and following your passions in business
  • How Marina transitioned from corporate roles to entrepreneurship
  • Balancing multiple passions while building a cohesive personal brand
  • The importance of behind-the-scenes content in growing a social media presence
  • Overcoming imposter syndrome and embracing growth
  • Why staying true to yourself and your journey attracts the right clients


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