The Iconic Podcast

Agency Edition: Creating an Iconic Brand

Becoming Iconic Agency | Jennifer Szpigiel Episode 279

In this episode, Jen welcomes Morgan Ondree, the creative director of Becoming Iconic and a vital element of the Becoming Iconic Agency. Morgan shares insights into the journey of creating the brand "Becoming Iconic" and the thought process behind its visual elements. They emphasize the significance of intentionality in branding, urging listeners to align their brand visuals with their business goals and values. Furthermore, they highlight the role of colors and the psychology behind them in conveying brand messages effectively. Through their conversation, they offer valuable guidance on crafting authentic and impactful branding experiences for businesses, emphasizing the importance of intentionality and authenticity in brand development.

Today on Becoming Iconic:

  • Discussion on branding's importance in business
  • Morgan's role in branding "Becoming Iconic"
  • Exploring the psychology of colour in branding
  • Crafting authentic brand experiences
  • Process of branding with the Becoming Iconic Agency

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